China Times-low cost and high efficiency to help companies go international

Toplogis has been operating cloud services for 10 years and is currently the largest supply chain and logistics cloud platform company in Taiwan. Catherine Peng, CEO of Toplogis, said that the emergence of 4G is like a highway for small and medium-sized enterprises to speed up creating value-added services. On the basis of the high way, enterprises can use less cost and enhance efficiency.

In the future 4G era, no matter what size of the company all will be able to stand out internationally in the future, and related value-added services and applications are also area that small-medium enterprise(SME) can play.

She cited two cases of foreign industry players. A Japanese beverage company launched an iButterfly campaign using a mobile app. The app provides different butterflies from all over Japan. As long as you download the app, you can know what butterflies are nearby. When the consumer’s location is at the right latitude and longitude, beautiful butterflies will appear in the app, and consumers can save the butterflies. If you accumulate the butterflies to a certain level, you can exchange butterflies for drinks. All of the children are enthusiastic in finding the butterflies for a while, and the company is able to increase its revenue by 20% to 30%.

This example shows that not only do companies make money, but consumers are also happy. In the future 4G era, we will see more mobile APP marketing applications.

Another example is the German car dealer mini cooper, which also increased its sales by 108% through online marketing. The company uses a map app to tell consumers that there is a mini cooper nearby. When consumers find it, they have to run fast, because if there are people around 50 meters, then they can take the car away. If you can keep this car for a week, you can get a mini cooper.

Large companies have always had a lot of budget for marketing, and SMEs really need an environment like the 4G era to do marketing. After the opening of the 4G highway, there will be many changes. Small and medium-sized enterprises should study the application of 4G and realize their marketing ideas.

In the case of logistics, the logistics company Toplogis has cooperated with Chunghwa Telecom Research Institute 10 years ago to develop Taiwanese logistics special vehicles, but in the future 4G era, logistics companies can do more things, for example, proof of delivery can be immediately sent back to the company, etc. After the logistics driver delivers the goods, the QR Code of the product serial number can also be scanned and sent back to the company for archiving. The customer's relevant information can be recorded and transmitted in the first time. Therefore, 4G and APP can solve problems that could not be solved in the past.